Video of the Day

The quest for fairtrade, organic coconut oil

A Video Story of the Fair Trade and Organic Project that Produces Dr. Bronner’s Virgin Coconut Oil.

Dr. Bronner’s, a family-owned maker of the top-selling natural brand of soap in North America, has debuted its short documentary, “Journey to Serendipol.” The 8 minute video documents the production of the fair trade and organic, virgin coconut oil used by Dr. Bronner’s in its soaps and sold as culinary oil, as well as the development of Serendipol—Dr. Bronner’s fair trade sister company in Kuliyapitiya, Sri Lanka, which cultivates, harvests and processes the coconuts.


Dr. Bronner’s founded Serendipol in 2006 following a tsunami relief effort, as part of the company’s desire to create a cleaner supply chain by sourcing all of their major raw ingredients from fair trade and organic sources. This mission driven initiative is part of Dr. Bronner’s commitment as a fifth generation soap-making family to carry on the social and environmental ideals of company founder Emanuel Bronner through integrating social initiatives and environmental stewardship into their business model.

 “When we decided to commit to fair trade and organic ingredients for our soaps, no such source of virgin coconut oil existed to meet our needs,” said David Bronner, CEO of Dr. Bronner’s.

“Serendipol is proof-positive that organic, fair trade projects can scale to meet growing world demand, improve quality of life in their community, and do so without reliance on chemical herbicides, pesticides or GMOs. Serendipol is a blueprint for how we need to shape the future of agriculture—via systems that are regenerative, sustainable, and uphold fair practices for workers.”

The quest for fairtrade, organic coconut oil The quest for fairtrade, organic coconut oil Reviewed by Eat Drink Coconut on 16:13:00 Rating: 5

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